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They go left you go right.

petrescu_nikola.jpgIn Zoolander, Ben Stiller's character can't turn left.  In many industries, it's the same with the competition - they only know how to do things one way... the current way.  This year at fashion week, an up and coming brand called Trovata turned heads when instead of paying to produce a show, they created two fictional characters that attended all the other shows in Trovata clothing.  Read the WSJ article about it here.  So good.  What I like about this is it speaks the whole casual Trovata lifestyle.  They're party crashers.  They're too cool for school.  I love it.

Posted on Thursday, February 15, 2007 by Registered CommenterStacey | Comments1 Comment | References1 Reference

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  • Response
    Response: takeiteasy365
    at takeiteasy365 on July 7, 2007
    another interesting post

Reader Comments (1)

great promotion for them...what I fear is how soon (if not already) and how often this will be mimicked...when will this once fresh loaf become stale?
March 24, 2007 | Unregistered Commenterpat

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