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The obligatory Superbowl ads post

I don't even have to go read my blogs to know what people are saying.  The Superbowl ads this year sucked.  The age of amazing and expensive Superbowl ads is passed.  Yep.  That about covers it.  This year I've decided to be proactive and ask myself, "what can we do to fix this?"

Problem 1) The ads are too expensive, so many savvy companies are spending their money elsewhere.

Problem 2) The not so savvy companies are still buying Superbowl ads and they're not very good.

Solution: This is just an idea.  But I think the Superbowl should partner with YouTube to create a set of parallel Superbowl commerical channels.  Here's how it would work:  Underneath whatever CSI or generic ad was currently running would be a news feed like CNN.  It would repeat the same message.  If you're 18-24 visit YouTube.com/Bowl1 to see some groundbreaking advertising... If you're 25-35 visit YouTube.com/Bowl2 to see some groundbreaking advertising... And so on.

If you're a web user and you loved watching great ads when you were younger, you can visit your YouTube channel to see some uber-targeted, uber-savvy advertising.  And here's the kicker - the cost per viewer would be orders of magnitude less, but the attention and focus of the viewership would be orders of magnitude more.

I'm sure there's room to massage this idea.  I'm hoping some other smart  blogs will do that massaging... 

Posted on Monday, February 5, 2007 by Registered CommenterStacey | Comments6 Comments | References25 References

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Reader Comments (6)

Follow up: the 4-5 youtube channels would be advertised during every ad and run the whole time. Depending on when you visited YouTube, progressively more and more ads would become available for viewing...
February 5, 2007 | Unregistered CommenterAaron
yep, great idea
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