BRAND NAME + BRAND IDENTITY

Circadence was initially founded as VR-1 in 1993, as a technology to optimize streaming for multi-player web-based video games and other high bandwidth applications. In 2000 the company shifted to providing software to enhance the delivery of websites and web content, and ultimately improving network bandwidth performance and speed. The company rebranded to Circadence® with the help of a new name, URL and identity from BrandPlay. (The original logo appears at the bottom.)