BRAND STRATEGY + BRAND NAME + BRAND IDENTITY

Brandplay provided the name and identity development for a new mixed-use residential and commercial area in Surprise, AZ, a lively suburb of Phoenix. Prasada is derived from a hindu word that literally translates as "a gracious gift". This brand was developed in collaboration with Macerich, WDP Partners and RED Development, and entailed consensus management of all partners on the team along with an available URL.