ThinkTank
BRAND STRATEGY + BRAND NAME
When GroupSystems launched a new version of its GS2 collaboration software, they partnered with BrandPlay to create a name, brand strategy, and messaging platform that would communicate the product's unique ability to aid in brainstorming, consensus-building, and decision-making. ThinkTank™ collaboration software transforms the way people work together, enabling leaders to realize extraordinary results from their teams.