Stacey Schuham
Co-founder of Brandplay, Stacey Schuham also founded Word for Word, a naming and branding consulting firm in 1994, and has traveled the country and the world helping to create strategic, impactful names for national and global companies. Word for Word’s clients have included Nike, Levi-Strauss, Nestlé Beverage Company, Hewlett-Packard, Vivendi Universal, Chase Manhattan Bank, Price Waterhouse Coopers, AT&T, UPS, Symantec, TCI, and many others, including a multitude of start-up companies. With over 15 years of experience in advertising, branding, and name development in a hundred different industries, Stacey brings an experienced perspective to any brand.
Prior to Word for Word, Schuham was at Lexicon Branding in California as part of a team producing powerful names for clients including Pentium®, Zima®, and PowerBook®. She also worked in advertising in Chicago and at Chiat/Day in San Francisco, where she was an account manager for clients including G. Heileman Breweries (Rainier Beer), Dreyer’s Grand Ice Cream, Montgomery Ward and Atari. She graduated from Stanford University with a B.S. in Economics and a B.A. in Communications.
Aaron Dignan
Co-founder of Brandplay, Aaron Dignan is an accidental brand evangelist, who came to the industry from an education in psychology at the University of Colorado at Boulder. What began as fascination with the brand development processes at national brands like Apple, Starbucks, and JetBlue became a fanatical obsession with brand strategy, and eventually Brandplay, which was one of the branding firms selected by Seth Godin (author of Permission Marketing and Purple Cow) for inclusion in the Bull Market directory of remarkable resources.
A charismatic speaker for brands like McDonald's, Leo Burnett, Columbia College, and the University of Colorado, Aaron's thinking on the future of brands and the concept of "The Brand Utopia" has earned him a reputation as the next generation of brand guru.
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