WHAT WE DO 

 
If you're a growing brand seeking to understand what makes you special and communicate it at every point of interaction with your customers, then you're in the right place.  Brandplay readily provides brand strategy, brand naming, and brand implementation services (and has been known to take on other "custom" brand work when it piques our interest).

Brand Strategy 

Brandplay helps new and established brands develop their strategy for creating a remarkable brand experience.  The process begins with a group workshop, a half-day session culled from the strategic excerisies and practices of the top brands in the world.  During and after the workshop, Brandplay works to identify brand values, personality, and positioning, as part of a comprehensive brand plan that will ultimately differentiate your brand and strengthen its connection with consumers.

Our brand strategy process culminates in a brand book.  This document succinctly discusses the relevant information about your brand in a way that will educate and inspire its reader (even those who weren't part of the strategy process).  In this way, it acts as a guide for employees and creative partners who enter the world of your brand.

To see some of the brands that have developed their brand strategy with Brandplay, visit our portfolio or view our client list. 

Brand Naming

Brandplay has created naming strategies, brand architectures, and name recommendations for clients ranging from respected national brands to innovative local startups.  Clients come to Brandplay to find engaging names for products, services, sub-brands, line extensions, and product/service descriptors.

Your name is the primary touchpoint for your brand, and sets the tone for the strategy and style of the brand.  As the point of first contact with your customer, a name’s importance cannot be overstated. Yet, the extremely limited availability of viable domain names (url) coupled with the legal challenges of finding a protectable name make the name generation process difficult.

Our naming services are carefully integrated into the brand strategy behind the naming need. Our team of linguists, word lovers, and energetic naming savants craft master lists of names that number in the thousands. Then, Brandplay principals cull and refine the list based on strategic and legal viability.  In the end, clients receive a short list of names that offer remarkable strategic opportunities.

To see some of the brands that have developed names with Brandplay, visit our portfolio or view our client list. 

Brand Implementation

 
Brandplay serves as an outsourced brand manager for many of our clients. We maintain a stable of preferred resources that understand the importance of branding and understand how to bring strategies to life. Following a workshop, clients often partner with Brandplay to develop touchpoints like logos, packaging, collateral, websites, public relations, trade shows, and countless others that require consistency and an intimate knowledge of your brand in order to be successful.